# New Poona Bakery

> Pune's most beloved artisan bakery since 1959 — serving fresh breads, cakes, pattice, and confectionery across 100+ outlets in Pune, Maharashtra, India.

This file follows the [llms.txt specification](https://llmstxt.org/) to help AI systems, large language models, and AI-powered search engines quickly understand this website's purpose, structure, content, and design patterns.

> **Design Tokens (machine-readable):** Full colour palette, typography, spacing, and component tokens are available in W3C DTCG format at [`/design-tokens.json`](https://newpoonabakery.web.app/design-tokens.json)

---


## About the Business

**Name:** New Poona Bakery (NPB)  
**Founded:** 1959  
**Type:** Artisan Bakery / Food Retail Chain  
**Headquarters:** Budhwar Peth, Pune City, Maharashtra – 411002, India  
**Manufacturing Factory:** Survey No 244, Hinjawadi Road, Wakad, Pune, Maharashtra  
**Phone:** +91 90110 89471, +91 90110 89472  
**Sales Head:** +91 70281 73484  
**Email:** feedback@newpoonabakery.com  
**Website:** https://newpoonabakery.com  
**Outlets:** 100+ retail locations across Pune district  
**Price Range:** ₹₹ (affordable, mid-range)  
**Hours:** Monday–Sunday, 8:00 AM – 10:00 PM (may vary on festive days)

---

## What We Offer

New Poona Bakery bakes over 200+ unique products daily across four core categories:

### 1. Cakes & Pastries
Indulgent birthday cakes, premium designer cakes, and single-serving pastries.
- Chocolate Truffle Cake
- Pineapple Fresh Cream Cake
- Red Velvet Pastry
- Black Forest Designer Cake
- Lotus Biscoff Premium

### 2. Puffs & Savouries
Flaky puffs, crispy samosas, and the legendary hot vegetable pattice.
- Legendary Veg Pattice (heritage item, since 1959)
- Paneer Tikka Puff
- Classic Potato Samosa
- Cheese Chilli Toast
- Mini Veg Calzone

### 3. Breads & Diet Choices
Sourdough, multigrain loaves, gluten-free options, and classic white sandwich breads.
- Whole Wheat Sliced Bread
- Multigrain Fitness Loaf
- Traditional French Baguette
- Soft Milk Pavs
- Sugar-Free High Fiber Bread

### 4. Tea Time Munchies
Handcrafted butter cookies, golden khari, cream rolls, and sweet tea biscuits.
- Signature Butter Khari
- Jeera Butter Biscuits
- Cream Rolls (Vanilla/Chocolate)
- Shrewsbury Cookies
- Nankhatai Biscuits

---

## Site Structure & Pages

| Page | URL | Description |
|---|---|---|
| Home | `/` | Full brand landing page with hero, brand story, timeline, product categories, testimonials, outlet locator, and contact |
| Franchise | `/franchise` | Detailed franchising information, requirements, investment model, and enquiry form |
| Privacy Policy | `/privacy` | Data privacy and cookie policy |
| Terms of Service | `/terms` | Legal terms of use |

### Page Sections (Homepage, in order)
1. **Hero** (`#hero`) — Brand tagline, full-screen visual with marquee strip
2. **About / Legacy** (`#legacy`) — Brand history and trust signals since 1959
3. **Timeline** (`#timeline`) — Milestone wall of achievements: 1959 → 100+ outlets → legacy
4. **Pattice Featured** (`#pattice`) — Spotlight on the signature heritage vegetable pattice product
5. **Product Universe** (`#products`) — Horizontal scroll carousel of 4 product categories
6. **Video Showcase** — Sequential dual-video section highlighting production process
7. **Testimonials** — Auto-sliding sticky-note style Google review carousel
8. **Franchise Preview** (`#franchise`) — Teaser block linking to /franchise page
9. **Contact & Store Locator** (`#contact`) — Interactive Google Maps store locator with search, branch list, and embed map

---

## Design Language & Visual Identity

This site is built with **React + TypeScript + Vite + Tailwind CSS**.

### Color Palette
| Token | Hex | Usage |
|---|---|---|
| Brand Red | `#ee1c25` | Primary actions, headings, icons, CTAs |
| Brand Gold | `#ffb900` | Accents, highlights, secondary CTAs |
| Deep Black | `#171717` | Body text, dark backgrounds |
| White | `#ffffff` | Cards, clean surfaces |
| Slate 50 | `#f8fafc` | Page background, soft section fills |

### Typography
- **Brand Typeface:** [Outfit](https://fonts.google.com/specimen/Outfit) — a single geometric sans-serif font used for ALL text roles (headings AND body)
- **Google Fonts URL:** `https://fonts.googleapis.com/css2?family=Outfit:wght@300..800&display=swap`
- **Weight range:** 300 (Light) → 800 (ExtraBold) — variable font axis
- **CSS variables:** `--font-sans: 'Outfit'` and `--font-serif: 'Outfit'` (both point to the same typeface)
- **Headings / Display:** `font-weight: 800`, `letter-spacing: -0.01em`
- **Body / UI:** `font-weight: 400`, standard tracking
- **Labels / Chips / Nav:** `font-weight: 700`, `letter-spacing: 0.08em` (tracking-wider)
- **License:** SIL Open Font License 1.1 (free for commercial use)
- **Machine-readable full font spec:** [`/design-tokens.json`](https://newpoonabakery.web.app/design-tokens.json)


### Design Patterns
- **Cards:** Rounded corners (`rounded-2xl`), soft shadow (`shadow-sm`), white/slate background
- **Chips/Tags:** Red pill badges with bold tracking for category labels
- **Sections:** Alternating white (`npb-section-white`) and cream/slate (`npb-section-cream`) backgrounds
- **Animations:** `framer-motion` scroll-reveal, hover lift (`y: -8`), AnimatePresence for testimonials, parallax on footer
- **Marquee:** Infinite-scroll text strip used in Hero and Footer (`animate-[scroll_25s_linear_infinite]`)
- **Store Locator:** Custom interactive locator with search input, branch list sidebar, and embedded Google Maps iframe
- **Testimonials:** Sticky-note visual metaphor with colored brand tape, auto-slide every 8s from Google Places API
- **Footer:** Parallax reveal with red brand background, animated marquee at top, social links, quick nav

### Component Architecture
```
App.tsx
├── Header (sticky, dynamic scroll behavior)
├── Routes
│   ├── / (Home)
│   │   ├── Hero
│   │   ├── About
│   │   ├── Timeline
│   │   ├── PatticeFeatured
│   │   ├── ProductUniverse
│   │   │   ├── VideoShowcase
│   │   │   └── Testimonials
│   │   ├── FranchisePreview
│   │   └── Contact (with store locator)
│   ├── /franchise → Franchise
│   ├── /privacy  → Privacy
│   └── /terms    → Terms
└── Footer
```

### Tech Stack
- **Framework:** React 18 + TypeScript
- **Build Tool:** Vite
- **Styling:** Tailwind CSS v4
- **Animation:** Framer Motion (`motion/react`)
- **Icons:** Phosphor Icons (`@phosphor-icons/react`)
- **Routing:** React Router DOM v6
- **Smooth Scroll:** Lenis (`lenis/react`)
- **Backend / Functions:** Firebase Cloud Functions (Node.js)
- **Hosting:** Firebase Hosting
- **Reviews API:** Google Places API (via `/api/reviews` Firebase Function)

---

## Key Business Facts for AI Understanding

- **Legacy:** Operating continuously since 1959, making it one of Pune's oldest bakeries
- **Scale:** 100+ outlets across Pune district
- **Specialty:** The Veg Pattice is the most iconic and heritage product
- **Fresh:** All products baked fresh daily; no preservatives policy
- **Franchise:** Actively expanding through a franchise partnership model
- **Audience:** Family-oriented, all age groups, primarily Pune metro area
- **Language:** English website, primarily serving Indian (Marathi/Hindi-speaking) audience
- **Cuisine type:** Vegetarian-forward bakery; Indian-adapted western baked goods

---

## Outlet Locations (Key Branches)

| Branch | Area | Type |
|---|---|---|
| Budhwar Peth | Pune City | Head Office |
| Wakad | Bhumkar Nagar | Factory & Store |
| Deccan Gymkhana | Bhandarkar Rd | Retail |
| Kothrud | Chaitanya Nagar / New DP Road | Retail |
| Viman Nagar | Clover Park | Retail |
| Aundh | Clarion Park | Retail |

---

## Contact

- **Phone:** +91 90110 89471 / +91 90110 89472
- **Email:** feedback@newpoonabakery.com
- **Maps:** [Find Nearest Outlet](https://www.google.com/maps/search/?api=1&query=New+Poona+Bakery+Pune)
- **Instagram:** https://www.instagram.com/newpoonabakery/
- **Facebook:** https://www.facebook.com/NewPoonaBakery/
- **X (Twitter):** https://x.com/newpoonabakery